INSIDE, OUTSIDE, UPSIDE DOWN! Book Launch Brilliance with Yasmeen Ismail & Laurence King

On Tuesday evening we celebrated the launch of a brand new activity book series for children by award winning author and illustrator, Yasmeen Ismail, creator of Time for Bed Fred, and I’m a Girl!
Yasmeen has created these eye-catching activity books with art publisher, Laurence King – well known for beautiful art and design titles, which immediately translates over into this stunning and vibrant set.


Yas books

Available to buy at The Bright Emporium – with tote bag if you buy the set! *whilst stocks last


The Bright Emporium hosted the launch – always a great space for events like this with it’s cosy lighting and creative atmosphere. We had a wonderful turn out for the event and we’d like to thank our colleagues at Laurence King for such a great evening!

Yasmeen 1

Pictured above: Bright Group MD, Vicki Willden-Lebrecht with Yasmeen Ismail; Yasmeen, Laurence King, Vicki Willden-Lebrecht and Children’s Commissioning Editor, Elizaberth Jenner.


Elizabeth Jenner, Children’s Commissioning Editor at Laurence King said of their list of illustrated non-fiction and activity books when it launched two years ago: 

“Every book we publish should feel special and unique for all the family, perhaps treating a familiar subject in an exciting, fresh way, encouraging creative activities, or simply taking the reader on a journey into new and entrancing worlds created by the talented illustrators on our list.”

(Read the full Bookseller article here)

We certainly feel that Yasmeen’s new series does just this! 

Yasmeen 2

Clockwise from top left: Vicki Willden-Lebrecht, Yasmeen Ismail and author, Timothy Knapman; Bright Marketing Manager, Harriet Steger with Head of Sales, Bridget Clark and Senior Publicity Executive, Fiona Livesey (both Laurence King); Author and illustrator, Fiona Woodcock discussing her picture book, Hiding Heidi with Andrew Williams from Vámonos Creative Agency, and Gallery Assistant, Sophia Ward.

Yas 3

Top left: Bright Emporium Gallery Manager, Lorna Oakley-Smithfield; friends and colleagues of Laurence King and Yasmeen Ismail; Fiona Woodcock and Andrew Williams.

Yas 4

Speech time!

Bag man


With huge thanks to all at Laurence King, to Yasmeen, and to all who attended – what a fantastic launch!