Taking ‘Brand Britain’ overseas: Building an illustration agency Vicki Willden-Lebrecht

Taking ‘Brand Britain’ overseas: building an illustration agency Vicki Willden-Lebrecht , Managing Director, The Bright Group International.

Opportunism, cultural awareness and the utilization of the internet and ‘Brand Britain’ helped Vicki take her illustration agency multinational. She explains how despite the recession, The Bright Group now operates in 4 countries and doubled its US turnover.

Watch Vicki’s case study here