World Book Day 2015



This year, our Bright creatives used World Book Day to really engage with their fans and core readership by taking part in various creative school events around the country. Whilst encouraging the younger generation to find delight in the simple pages of a story, they were also able to promote their newest books and drive discoverability for their individual literary and illustrative portfolios. This is the 2nd year Bright have organised an array of entertaining and informative school events for World Book Day and we couldn’t of hoped for better results for our artists (or for the costumes!).



Sue Hendra Poster

Bright partnered up with Gallivant PR to organise an exclusive creative event with award winning and leading children’s Author & Illustrator Sue Hendra at Crowne Plaza Kensington, London. Kicking off with two hilarious readings from Sue’s Dave series, including her newly published sequel, ‘Dave’s Breakfast Blast-off’ (Hodder Books), the children from the local school were also given the opportunity to draw alongside their favourite author.

As a mother herself and a seasoned children’s author, Sue was on top form interacting with a small section of her huge fan base –

I do all my best learning when i’m having fun, is that true of everyone?

To think that children can improve their reading skills whilst enjoying a bonkers story is so exciting to me. To think that one of those stories could be one of ours is a huge thrill and honour.

I’ve been doing some events to celebrate World Book Day and I’ve had a ball. To be honest I do events because I love making, drawing and enjoying stories with children, what a stroke of luck that this is also a great way to help promote the books and my profile.





Charlie Alder read a world exclusive of Daredevil Duck (Running Press) to the young children at Exeter School. They were a lively and interactive audience, cheering and clapping when the story prompted them. Charlie also made stickers, so they could have a little memento of the lesson. 

Charlie said – Their teacher, the lovely Mrs Hardy, asked me to help them draw dragons for a class project. Each child had written a story about a dragon and were illustrating their own little book! I decided to make them a step-by-step of How to Draw Your Dragon. The children were amazing and concentrated so hard!



Zouch Primary School in Tidworth, Wiltshire were on top form this year regarding costumes for World Book Day! Gareth Llewhellin joined in the excitement spending an hour with each year creating stories, drawing characters and discovering the fun of story telling.

Gareth said – I wanted to get across how easy it can be to create character using simple shapes so we started off creating characters using circles alone. I was up at the front leading a step by step characters. This seemed to get the children to relax a bit and believe a little that they can draw. The teachers even had a go! 

The younger group had brought in their own cuddly toys from home to draw. I had made some dice with scenarios and the main characters toy friend and each table rolled the dice to create the setting and friend that their toys would be in. Then I went through it with each group and came up with scenario’s that the children to create. And then they were off. They had no fear and so refreshing to see.


David Shephard visited Merryhills Primary in Epping and was introduced to a class of 30 year 5’s, fresh from a swimming pool and full of vim. Before the drawing began, David spent the afternoon also discussing his publishing background and the illustration industry as a whole – and came up against a tidal wave of eager questions blurted from eager faces!


David said – They Ooohhhed and Ahhhed at the drawings I popped on the overhead projector. “That’s awesome! That’s sick! How long did THAT take? I could have carried on like that for the entire class, but I was rumbled! “How do we know you’ve drawn all those? You could be anybody!

RIGHT! Time for a sketch off. 10 minutes to create a killer monster, with Shreks Granddad as the inspiration, starting with a warty nose and working out. There was all sorts. One eyed monsters, seven feet, boils, farts, razor teeth, a wealth of horror. After a stack of congratulations and thanks, I stagger off to my car for the real horror of the M25, exhausted and happy.

brigthfeverThank you to all who participated in this important (and incredibly entertaining) day to support the belief that every child in the world should undoubtedly have the ability to read and enjoy story telling. Bright’s involvement with World Book Day will only get bigger and better in 2016!