Once upon a time there was a girl with an idea… Bright Art Licensing reflects on how far they have come since Founder Vicki Willden-Lebrecht set up the Agency
The Sunday Times have just published an article on Bright’s MD and Founder, Vicki Willden-Lebrecht, in this weekend’s Business & Money section:
For the last decade, The Bright Group has been one of the leading illustration agencies for unique children’s publishing and boutique art licensing artists. Their Art Licensing division (Bright Art Licensing) represents the top names in the art licensing industry, now with 100 artists on their books. If you missed the article in The Sunday Times, here are just a few snippets from the interview – a clear reflection on the Vicki’s attitude to her business and artists today:
The Times reports:
The 38-year-old was inspired to set up Bright by a feeling that authors and illustrators should be “rock stars” — people whom children could look up to and be inspired by…
When asked ‘do you support any charities?’ she says ‘I’m on the board of the Association of Illustrators, which promotes illustrators’ rights.’
What would you do if you won the lottery jackpot?
‘I’d definitely invest in the business —there’s so much more I want to do.’
What is the most important lesson you have learnt about money?
‘It feels really good to make it and earn it; there’s no real pleasure in being given it.’
Read the full article from The Times online here.
And these answers are reflective of all the achievements of Bright to date:
In November 2015, The Bright Group International launched The Bright Emporium in Clapham, London, as a new retail space with illustration focus. Nearly at its 2nd birthday, it is running successfully as a platform for Bright’s artists’ work, selling their work exclusively from prints and cards, to gifts and books as well as being open to the public as a place for creative workshops.
Having launched The Bright Collective with The Art Group earlier this year, the Bright Art Licensing division of the Bright Group are currently in discussions with TAG to extend The Bright Collective range. Not just a great opportunity to sell these into Bright’s own retail space, a partnership with Bright’s publishing relationships was enhanced, with TAG able to sell into the retailers that have successfully sold some of Bright’s most successful books:
The visuals on the card designs are extracted from book titles Grandad’s Island by Benji Davies (Simon & Schuster), I’m a Girl by Yasmeen Ismail (Bloomsbury), The Bear and the Piano by David Litchfield (Frances Lincoln Children’s Books) and Alan’s Big Scary Teeth by Jarvis (Walker).
With many other exciting ongoing projects specialising in artwork ranging from digital to traditional mediums, creating visuals using beautiful design – across advertising, merchandising, branding, licensing and the publishing sectors.
Another example of this would be Bright’s move towards film and TV: Bright retains much of the artists rights from their agency publishing projects and is looking to partner in extended ranges and other products from these picture book titles and their characters.
Richard Scrivener of the Creative Rights Agency is a Board member of the Bright Agency as Non-Executive Director with responsibility to develop the company’s portfolio of film, TV and merchandising rights. He commented:
“As an agency it brings a compelling combination of brilliant artistic and writing talent, alongside a unique, innovative and entrepreneurial approach to rights management led by Vicki Willden-Lebrecht. The media landscape is changing beneath our feet, but as an agency I feel Bright is brilliantly positioned to exploit all the opportunities this new market has to offer.”
With platforms like Netflix and Amazon Prime giving Bright’s artists more opportunities with the rights retained for their projects.
Suffice to say, and considering Vicki’s recent broadsheet feature, there is a lot going on at The Bright Group. Senior Agent for the Art Licensing division, Hannah Curtis, said:
“Everything that has been achieved since Bright started, with the Art Licensing arm becoming a key part of this agency 7 years ago, is down to organic growth as a direct result of the artists’ work at our fingertips – with artwork, editorial and brands now naturally evolving over time. Bright is made up of talented creatives, with a team of passionate, hardworking people to encourage and nurture them to achieve their illustrative ambitions. Where Vicki has taken the company and it’s profile of design and illustration projects today, is a brilliant example of this hard work and enthusiasm for our industry.”
“Bright really is a big family and the relationships built here are key to our success. We owe a huge thanks to our community of artists and clients for joining us on this journey, and being an integral part of this evolving story.” Vicki Willden-Lebrecht, MD and Founder
To get in touch with Bright Art Licensing, please contact:
Senior Agent: firstname.lastname@example.org
If you’d like to find out more about The Bright Emporium, please contact:
Emporium Manager: Lorna@thebrightemporium.com
From left to right: Senior Art Licensing Agent, Hannah Curtis; Brand Licensing Agent, Fiona Kenny; Art Licensing Agent Amanda Pike and Emporium Manager, Lorna Oakley-Smithfield.